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COVID-19 caused e-commerce to surge as brick-and-mortar businesses closed, workers were sent home, shopping migrated online, and shipping demand pivoted to parcel.
Downstream consumers expect ever faster, cheaper delivery, with full end-to-end tracking and notifications while upstream, opaque carrier zone rates and fee structures continue to drive up costs. Parcel shippers need a multi-carrier strategy that automates processes and leverages real-time shipment data to improve visibility, manage spend, and boost customer satisfaction. Here are five key obstacles they face in working to optimize parcel shipping operations: